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Talking health : a new way to communicate about public health / edited by Mark R. Miller, Brian C. Castrucci, Rachel Locke, Julia Haskins, and Grace A. Castillo.
- Format:
- Book
- Author/Creator:
- Miller, Mark, Editor.
- Series:
- Oxford scholarship online.
- Oxford scholarship online
- Language:
- English
- Subjects (All):
- Public health administration.
- Social medicine.
- Communication in medicine.
- Misinformation.
- Communication in public health.
- Health promotion.
- Public Health Administration--methods.
- Communication.
- Community-Institutional Relations.
- Intersectoral Collaboration.
- Public Health Administration.
- Health Promotion.
- Social Medicine.
- Medical Subjects:
- Public Health Administration--methods.
- Communication.
- Community-Institutional Relations.
- Intersectoral Collaboration.
- Public Health Administration.
- Health Promotion.
- Social Medicine.
- Physical Description:
- 1 online resource (xvii, 140 pages) : illustrations.
- Edition:
- 1st ed.
- Other Title:
- New way to communicate about public health
- Place of Publication:
- Oxford University Press 2022
- Summary:
- "The COVID-19 pandemic has emphasized the need for health professionals to communicate more clearly about what public health is and why it matters. In comparison to health care, public health is underfunded, undervalued, and misunderstood, and that is partly because of the unclear and inconsistent way that health leaders talk about it. This book is intended to help public health professionals and anyone else who communicates about public health to do so more effectively-whether they need to reach policymakers, the media, or the public. Many people who are trained in medicine or public health have never had to "sell" ideas or policies to uninformed or skeptical partners. The insights, tools, and resources included in this book can provide a first step toward better communications and stronger partnerships. The book is based on original research and insights by social scientists and seasoned communications professionals at the FrameWorks Institute and Hattaway Communications. In addition to sharing perspectives from leading experts, the book also provides practical tools, including tested messaging, effective metaphors, and tips for using storytelling and data. These tools can help professionals avoid messages that backfire, answer challenging questions, reframe public health assumptions, and draw on the power of anecdotes while sharing important data. For anyone who is ready to change how public health is viewed and valued in our nation, Talking Health is a practical and powerful starting point." -- Provided by publisher
- Contents:
- Introduction. Good health depends on better communciation and stronger partnerships / Ruth J. Katz, Maureen Byrnes, and Brian C. Castrucci
- Perceptions of public health : the gaps between insiders and other leaders / Moriah Gendelman
- Communicating for change : how we deliver our ideas matters / Nat Kendall-Taylor
- Winning words and strategic stories : building public support for public health / Doug Hattaway and Eric Zimmermann
- Tools : effective messaging and storytelling for public health / Mark Miller and Rachel Locke
- How to tell impactful stories / Soledad O'Brien and Rose Arce
- Think like a marketer : find your hook, make it beautiful, and humanize the numbers / Sarah Martin, with contributions by Anna Duin
- Conclusion. Communication in the public health: where we go from here / Karen DeSalvo.
- Notes:
- Includes bibliographical references (pages 133-134) and index.
- ISBN:
- 0-19-752848-1
- 0-19-752849-X
- 0-19-752847-3
- OCLC:
- 1334104307
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