Talking health: : a new way to communicate about public health / edited by Mark Miller

Format:

Book

Contributor:

Castrucci, Brian C., editor.

Locke, Rachel, editor.

Haskins, Julia, editor.

Castillo, Grace, editor.

de Beaumont Foundation, issuing body.

Series:

Oxford Academic

Oxford scholarship online

Language:

English

Subjects (All):

Public health administration.

Social medicine.

Communication in medicine.

Misinformation.

Communication in public health.

Health promotion.

Intersectoral Collaboration.

Physical Description:

1 online resource (xvii, 140 pages) : illustrations

Edition:

1st ed.

Other Title:

Talking Health: A New Way to Communicate about Public Health

Place of Publication:

New York, NY Oxford University Press, 2022

Summary:

"The COVID-19 pandemic has emphasized the need for health professionals to communicate more clearly about what public health is and why it matters. In comparison to health care, public health is underfunded, undervalued, and misunderstood, and that is partly because of the unclear and inconsistent way that health leaders talk about it. This book is intended to help public health professionals and anyone else who communicates about public health to do so more effectively-whether they need to reach policymakers, the media, or the public. Many people who are trained in medicine or public health have never had to "sell" ideas or policies to uninformed or skeptical partners. The insights, tools, and resources included in this book can provide a first step toward better communications and stronger partnerships. The book is based on original research and insights by social scientists and seasoned communications professionals at the FrameWorks Institute and Hattaway Communications. In addition to sharing perspectives from leading experts, the book also provides practical tools, including tested messaging, effective metaphors, and tips for using storytelling and data. These tools can help professionals avoid messages that backfire, answer challenging questions, reframe public health assumptions, and draw on the power of anecdotes while sharing important data. For anyone who is ready to change how public health is viewed and valued in our nation, Talking Health is a practical and powerful starting point." -- Provided by publisher

Contents:

Contents: Acknowledgments - About the Editors - Contributors - Introduction: Good Health Depends on Better Communication and Stronger Partnerships - Ruth J. Katz, Maureen Byrnes, and Brian C. Castrucci - Part I.Why Public Health Needs to Do Better - 1. Perceptions of Public Health: The Gaps Between Insiders and Other Leaders - Moriah Robins - 2. Communicating for Change: How We Deliver Our Ideas Matters - Nat Kendall-Taylor - 3. Winning Words and Strategic Stories: Building Public Support for Public Health - Doug Hattaway and Eric Zimmermann - Part II.Tools and Perspectives - 4. Tools: Effective Messaging and Storytelling for Public Health - Mark R. Miller and Rachel Locke - Part III.Bringing Public Health to Life - 5. How to Tell Impactful Stories - Soledad O'Brien and Rose Arce - 6. Think Like a Marketer: Find Your Hook, Make It Beautiful, and Humanize the Numbers - Sarah Martin, with contributions by Anna Duin - Conclusion-Communication in Public Health: Where We Go from Here - Karen DeSalvo - References - Index

Notes:

Includes bibliographical references and index

Includes bibliographical references (pages 133-134) and index.

ISBN:

0-19-752848-1

0-19-752849-X

0-19-752847-3

OCLC:

1334104307