The complete e-commerce book : design, build & maintain a successful Web-based business / by Janice Reynolds.

Format:

Book

Author/Creator:

Reynolds, Janice, author.

Language:

English

Subjects (All):

Telecommunication.

Physical Description:

1 online resource (385 p.)

Edition:

2nd ed.

Place of Publication:

San Francisco, [California] ; New York, [New York] : CMP Books, 2004.

Language Note:

English

Summary:

'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles oMake your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site -- from selecting the right software and Internet service provider through effectively marketing your online business.

Contents:

Front Cover; The Complete E-Commerce Book; Copyright Page; Table of Contents; Preface; Chapter 1. The E-Commerce Phenomenon; The E-Commerce Decision; The Essentials; Why Go to the Web?; Website Models; Conclusion; Chapter 2. Designing Your Website; What's Your Line?; Target "Your" Customers; Your Website's Blueprint; Design; Conclusion; Chapter 3. The Devil is in the Details; Domain Name; Digital Certificates; Merchant Account; Check Processing; Other Payment Options; Conclusion; Chapter 4. Server Hardware; The Small Website's Server Specifications; Server Specifications for a Robust Website

The TerminologySample Website Server Configurations; Conclusion; Chapter 5. Redundancy; Backup; Uninterruptable Power Supply; RAID; Mirroring; Conclusion; Chapter 6. Connectivity; DSL; ISDN; T-1/E-1; Web Host's/ISP's Connectivity; Conclusion; Chapter 7. Security; Develop a Security Plan; Layer Your Security; Common Website Security Measures; Internet Fraud; Security Resources; Conclusion; Chapter 8. Infrastructure Software; The Operating System; Your Web Server; Log Analysis Software; Databases; Database Publishing; Conclusion; Chapter 9. E-Commerce Solutions; HTML Editors

Shrink-wrap E-Commerce SoftwareAll-in-One Website Services; Commerce Servers; Conclusion; Chapter 10. Adjunct Software; Online Auction; Peer-to-Peer; Weblogs; Conclusion; Chapter 11. Quality Assurance; The QA Plan; Server Error Log; Other Items to Check; Test and Retest; Continual Quality Assurance; Quality Assurance Plan Guidelines; Focus Groups and Surveys; Conclusion; Chapter 12. Website Maintenance and Management; Establishing a Maintenance and Management System; Avoid Simple Errors; Software; Links Management; Content Management; Hardware and Infrastructure Maintenance; Conclusion

Chapter 13. Consultants and VendorsSelecting a Consultant; The Consultant Contract; Website Developers; Vendor Selection; Conclusion; Chapter 14. Web-hosting Services; The Web-hosting Service Models; Types of Hosting Accounts; Different Hosting Needs; Finding the Right Web-hosting Service; Service Level Agreements; Conclusion; Chapter 15. Search Engines and Directories; Search Engines; Directories; Hybrid Services; Designing for Search Engines; Yahoo!; Sponsored Listings; Conclusion; Chapter 16. Marketing Your Website; The Marketing Plan; Implementing Your Marketing Plan

On-site Marketing TechniquesData Mining; Conclusion; Chapter 17. Customer Service; The Problem in a Nutshell; Create A Customer Service Strategy; Automation is the Key; Call Centers; Conclusion; Chapter 18. Logistics and Order Fulfillment; It's Still All About the Customer; Mired in the Small Parcel Dilemma; Logistics; Have a Plan; Shipping; International Orders; Fulfillment; Fulfillment Models; In-House Solutions; Outsourcing; Conclusion; Chapter 19. Final Thoughts; Factors that Can Slow Growth; Globalization; Appendix: Computer Basics; Glossary; Index

Notes:

Includes index.

Description based on print version record.

ISBN:

9786611015251

9781281015259

1281015253

9780080494258

0080494250

OCLC:

476070937