The business-oriented CIO : a guide to market-driven management / George Tillman.

Format:

Book

Author/Creator:

Tillmann, George.

Language:

English

Subjects (All):

Chief information officers.

Information technology--Management.

Information technology.

Business planning.

Information technology--Economic aspects.

Consumer satisfaction--Economic aspects.

Consumer satisfaction.

Physical Description:

1 online resource (275 p.)

Other Title:

Market-driven management

Place of Publication:

Hoboken, N.J. : John Wiley & Sons, c2008.

Language Note:

English

Summary:

The Business-Oriented CIO: A Guide to Market-Driven Management introduces the Market Driven Management approach, which applies and adapts some of the best for-profit business thinking for use by CIOs and IT managers. IT departments are integral parts of businesses; if the electronic components like e-commerce sites fail, the business will come to a screeching halt. Run your IT department like a business rather than a reactive entity that only functions to fix problems, and transform your image from that of service center to a true business partner.

Contents:

THE BUSINESS-ORIENTED CIO: A Guide to Market-Driven Management; Contents; Preface; Acknowledgments; Part I: THE FUNDAMENTALS; Chapter 1: In Search of Overhead Heroes; THE PROBLEM; THE IT SOLUTION; WHAT THE FOR-PROFITS CAN TEACH IT; SOME ADDITIONAL THOUGHTS; NOTES; Chapter 2: IT Governance; THE PROBLEM; THE IT SOLUTION; WHAT THE FOR-PROFITS CAN TEACH IT; SOME ADDITIONAL THOUGHTS; REFERENCES; NOTES; Chapter 3: IT Strategy and Planning; THE PROBLEM; THE IT SOLUTION; WHAT THE FOR-PROFITS CAN TEACH IT; SOME ADDITIONAL THOUGHTS; REFERENCES; NOTE; Chapter 4: Portfolio Management; THE PROBLEM

THE IT SOLUTIONWHAT THE FOR-PROFITS CAN TEACH IT; SOME ADDITIONAL THOUGHTS; REFERENCES; NOTES; Part II: LEARNING FROM THE BEST; Chapter 5: Customer Management; THE PROBLEM; THE IT SOLUTION; WHAT THE FOR-PROFITS CAN TEACH IT; SOME ADDITIONAL THOUGHTS; REFERENCES; NOTES; Chapter 6: Market Intelligence; THE PROBLEM; THE IT SOLUTION; WHAT THE FOR-PROFITS CAN TEACH IT; SOME ADDITIONAL THOUGHTS; REFERENCES; Chapter 7: Service-Offering Management; THE PROBLEM; THE IT SOLUTION; WHAT THE FOR-PROFITS CAN TEACH IT; SOME ADDITIONAL THOUGHTS; REFERENCES; NOTES; Chapter 8: Performance Management

THE PROBLEMTHE IT SOLUTION; WHAT THE FOR-PROFITS CAN TEACH IT; SOME ADDITIONAL THOUGHTS; REFERENCES; NOTES; Part III: PUSHING THE ENVELOPE; Chapter 9: Organizational Competencies; THE PROBLEM; THE IT SOLUTION; WHAT THE FOR-PROFITS CAN TEACH IT; SOME ADDITIONAL THOUGHTS; REFERENCES; NOTES; Chapter 10: In Search of Customer Service; DO WHAT I SAY, NOT WHAT I DO; A NEW LOOK AT SERVICE; SERVICE ECONOMY VERSUS SERVICE MENTALITY; DO YOU WANT COURTESY WITH THAT?; REFERENCES; NOTES; Chapter 11: Local Heroes; ACHIEVING MARKET-DRIVEN MANAGEMENT; FIRST STEPS FIRST; A FINAL THOUGHT; REFERENCES; NOTES

Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786612112645

9780470428511

0470428511

9781282112643

1282112643

9780470377734

0470377739

OCLC:

427897480