Pricing with confidence : ten rules for increasing profits and staying ahead of inflation / Reed K. Holden and Jeet Mukherjee.

Format:

Book

Author/Creator:

Holden, Reed K., author.

Mukherjee, Jeet, author.

Series:

ProQuest Ebook Central.

Language:

English

Subjects (All):

Pricing.

Service industries--Prices.

Service industries.

Physical Description:

1 online resource (xv, 221 pages) : illustrations ;

Edition:

Second edition.

Place of Publication:

Hoboken, New Jersey : John Wiley & Sons, Incorporated, [2023]

Summary:

"With inflation raging, businesses must raise prices, but there's a problem--how to do it wisely, without losing customers. Pricing with Confidence, Second Edition gives a professional pricing wisdom on how to raise prices in an inflationary world, without alienating customers or hurting sales. It shows managers and salespeople how to kick the price discounting habit they often use as a crutch to close a sale. The book also helps business and product leaders recognize the market the value of what they sell to customers, and how to price accordingly. In ten practical steps, Pricing with Confidence, Second Edition, explains how managers can have both healthy profit margins and robust revenue growth, while staying ahead of inflation"-- Provided by publisher.

Notes:

Includes index.

Description based on print version record.

Other Format:

Print version: Holden, Reed K. Pricing with Confidence

ISBN:

9781119910190

1119910196

OCLC:

1345273584