No forms, no spam, no cold calls : the next generation of account-based sales and marketing / Latané Conant.

Format:

Book

Author/Creator:

Conant, Latané, author.

Language:

English

Subjects (All):

Selling.

Marketing.

Customer services.

Customer relations.

Physical Description:

1 online resource (275 pages)

Edition:

2nd ed.

Place of Publication:

Hoboken, NJ : John Wiley & Sons, Inc., [2022]

Summary:

"No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results. With this customer-first approach, you'll be able to confidently take down the forms, stop sending bulk emails, and quit making cold calls--and achieve breakthrough results"-- Provided by publisher.

Contents:

Intro

Title

Copyright page

Table of Contents

Foreword

Introduction

Chapter 1: A New Era of Sales and Marketing

Chapter 2: It's Time for CMOs to Play Offense

Chapter 3: Building the Customer-First Tech Stack

Chapter 4: Our Bold New Vision in Action

Chapter 5: The Modern Sales Organization

Chapter 6: Are You Ready to Break Through?

Afterword

About the Author

Index

EULA.

Notes:

Description based on print version record.

Includes index.

Other Format:

Print version: Conant, Latané No Forms. No Spam. No Cold Calls

ISBN:

9781119982951

1119982952

OCLC:

1341268103