Marketing for dummies / Jeanette Maw McMurtry.

Format:

Book

Author/Creator:

Maw McMurtry, Jeanette, author.

Series:

--For dummies.

For dummies

Language:

English

Subjects (All):

Marketing--Management.

Marketing.

Physical Description:

1 online resource (403 pages)

Edition:

Sixth edition.

Place of Publication:

Indianapolis, Indiana : John Wiley & Sons, [2022]

Summary:

Pump up your business with the latest, greatest marketing techniques In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Notes:

Description based on print version record.

Previous edition: published as by Jeanette McMurtry and Alexander Hiam. Hoboken: John Wiley, 2017.

Includes index.

Includes bibliographical references and index.

Other Format:

Print version: McMurtry, Jeanette Maw Marketing for Dummies

ISBN:

9781119894889

1119894883

OCLC:

1351939562