Appendix L : Penalty Analysis or Mean Drop Analysis / Mary Schraidt.

Format:

Book

Author/Creator:

Schraidt, Mary, author.

Contributor:

American Society for Testing and Materials.

ASTM International.

Series:

Journal of ASTM International. Manual Series ; MNL11493M.

ASTM manual series ; MNL11493M

Language:

English

Subjects (All):

Consumers--Research--Statistical methods--Handbooks, manuals, etc.

Consumers.

Consumer goods--Evaluation--Statistical methods--Handbooks, manuals, etc.

Consumer goods.

Quality of products--Handbooks, manuals, etc.

Quality of products.

Physical Description:

1 online resource (4 pages) : illustrations, figures, tables.

Volume 2009, Issue 63 (January 2009)

Other Title:

ASTM digital library.

Place of Publication:

West Conshohocken, Pa. : ASTM International, 2009.

System Details:

Mode of access: World Wide Web.

text file PDF

Summary:

Penalty analysis or Mean drop analysis is a method for determining if respondents' Just About Right ratings for a specific attribute are associated with a drop in some hedonic or choice measure, most commonly Overall Liking. Penalty/Mean drop analysis is conducted on Just About Right data to determine if those who do not find a particular attribute Just About Right rate it lower for Overall Liking on that attribute than those who find the same attribute JAR. Penalty/Mean drop analysis is not a formal method for determining drivers of liking, but is an effective tool for linking attribute performance to Overall Liking.

Notes:

"ASTM Stock Number: MNL11493M".

Includes bibliographical references.

Electronic reproduction. W. Conshohocken, Pa. : ASTM International, 2009. Mode of access: World Wide Web. System requirements: Web browser. Access may be restricted to users at subscribing institutions.

Description based on publisher's website, viewed May 03, 2017.

ISBN:

9780803167391 (e-ISBN)

9780803170100

0803170106

Access Restriction:

Restricted for use by site license.