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International Consumer Product Testing Across Cultures and Countries : China / Zi. Yang, Shannon Lu, Gregg A. Nicoll.
- Format:
- Book
- Author/Creator:
- Yang, Zi, author.
- Lu, Shannon, author.
- Nicoll, Gregg A., author.
- Series:
- Journal of ASTM International. Manual Series ; MNL11105M.
- ASTM manual series ; MNL11105M
- Language:
- English
- Subjects (All):
- Commercial products--Testing.
- Commercial products.
- International trade.
- Physical Description:
- 1 online resource (8 pages) : illustrations, figures, tables.
- Volume 2007, Issue 55 (May 2007)
- Other Title:
- ASTM digital library.
- Place of Publication:
- West Conshohocken, Pa. : ASTM International, 2007.
- System Details:
- Mode of access: World Wide Web.
- text file PDF
- Summary:
- The Chinese economy has grown rapidly during the past two decades as a result of the open-door policy towards trade, investment, and intellectual exchange; this has brought China closer economically and culturally to the developed western world. Western culture and imported products have been gradually embraced to varying extents and in different ways. For example, the Chinese people have become more open to expressing their opinions-especially the younger generation. And consumption of consumer goods, including imported products, has dramatically increased during the past 5-10 years; the choice and type of products are increasing daily. Consequently, Chinese consumers have developed many similarities to other countries with regard to the type of product benefits desired. However, the uniqueness of the Chinese culture, the diversity of the people, influences of local traditions and history, economic regional differences, et cetera, still have a substantial influence on consumer desires and needs. Equally, this uniqueness also influences how consumer research is done within China.
- Notes:
- "ASTM Stock Number: MNL11105M".
- Includes bibliographical references 8.
- Electronic reproduction. W. Conshohocken, Pa. : ASTM International, 2007. Mode of access: World Wide Web. System requirements: Web browser. Access may be restricted to users at subscribing institutions.
- Description based on publisher's website, viewed May 03, 2017.
- ISBN:
- 9780803156906 (e-ISBN)
- 9780803142640
- Access Restriction:
- Restricted for use by site license.
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