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International Consumer Product Testing Across Cultures and Countries : Spain / Luis Guerrero, Julin Briz.
- Format:
- Book
- Author/Creator:
- Guerrero, Luis, author.
- Briz, Julin, author.
- Series:
- Journal of ASTM International. Manual Series ; MNL11115M.
- ASTM manual series ; MNL11115M
- Language:
- English
- Subjects (All):
- Commercial products--Testing.
- Commercial products.
- International trade.
- Physical Description:
- 1 online resource (8 pages) : illustrations, figures, tables.
- Volume 2007, Issue 55 (May 2007)
- Other Title:
- ASTM digital library.
- Place of Publication:
- West Conshohocken, Pa. : ASTM International, 2007.
- System Details:
- Mode of access: World Wide Web.
- text file PDF
- Summary:
- It is difficult to define the average Spanish consumer. Spain is a complex country where a mixture of very different cultures have a common language but different regional languages, values, and traditions. This diversity represents an important handicap in order to select the consumers for a survey. Normally it will be necessary to recruit a large amount of individuals to include all of this cultural richness and to obtain an adequate image which reflects the real country.
- Notes:
- "ASTM Stock Number: MNL11115M".
- Includes bibliographical references 5.
- Electronic reproduction. W. Conshohocken, Pa. : ASTM International, 2007. Mode of access: World Wide Web. System requirements: Web browser. Access may be restricted to users at subscribing institutions.
- Description based on publisher's website, viewed May 03, 2017.
- ISBN:
- 9780803156906 (e-ISBN)
- 9780803142640
- Access Restriction:
- Restricted for use by site license.
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