International Consumer Product Testing Across Cultures and Countries : Poland / Jagoda Mazur, Henryka Komanska, Malgorzata Jablonska.

Format:

Book

Author/Creator:

Mazur, Jagoda, author.

Jabłońska, Małgorzata, author.

Komanska, Henryka, author.

Contributor:

American Society for Testing and Materials.

ASTM International.

Series:

Journal of ASTM International. Manual Series ; MNL11114M.

ASTM manual series ; MNL11114M

Language:

English

Subjects (All):

Commercial products--Testing.

Commercial products.

International trade.

Physical Description:

1 online resource (6 pages) : illustrations, figures, tables.

Volume 2007, Issue 55 (May 2007)

Other Title:

ASTM digital library.

Place of Publication:

West Conshohocken, Pa. : ASTM International, 2007.

System Details:

Mode of access: World Wide Web.

text file PDF

Summary:

Marketing and product research are new phenomena in Poland. Until 1990, the country had a centrally planned economy and there were few choices in each category of consumable goods. The change in the economic and political system spurred fast economic growth. Many multi-national companies moved quickly into the Polish market. Polish consumers enjoy a living standard among the highest of the former Eastern-block countries. On May 1, 2004, Poland joined the EU and became part of the EU commonmarket. Prior to the accession, Poland had to implement all necessary political, judiciary, and economical reforms to be able to cope with market forces within the Union.

Notes:

"ASTM Stock Number: MNL11114M".

Includes bibliographical references 9.

Electronic reproduction. W. Conshohocken, Pa. : ASTM International, 2007. Mode of access: World Wide Web. System requirements: Web browser. Access may be restricted to users at subscribing institutions.

Description based on publisher's website, viewed May 03, 2017.

ISBN:

9780803156906 (e-ISBN)

9780803142640

Access Restriction:

Restricted for use by site license.