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Chapter 5-Three Multivariate Approaches to Relating Consumer to Descriptive Data / R. Popper, H. Heymann, F. Rossi.

Format:
Book
Author/Creator:
Rossi, F., author.
Heymann, H., author.
Popper, R., author.
Contributor:
American Society for Testing and Materials.
ASTM International.
Series:
Journal of ASTM International. Manual Series ; MNL10678M.
ASTM manual series ; MNL10678M
Language:
English
Subjects (All):
Commercial products--Testing.
Commercial products.
Sensory evaluation.
Consumers--Research.
Consumers.
Physical Description:
1 online resource (23 pages) : illustrations, figures, tables.
Volume 1997, Issue 30 (February 1997)
Other Title:
ASTM digital library.
Place of Publication:
West Conshohocken, Pa. : ASTM International, 1997.
System Details:
Mode of access: World Wide Web.
text file PDF
Summary:
In the course of product development, it often is desirable to collect information on a specific set of products from both a trained descriptive panel and from consumers. By considering both sources of information, one can often gain a better understanding of the sensory attributes important to consumers than can be gained by considering consumer data alone. In particular, the study of the relationship between consumer and trained data can provide answers to the following questions: 1. What sensory attributes, as measured by a trained panel, are important to how much a consumer likes or dislikes a product? 2. How does one translate the terms consumers use to describe products into terms used by a trained descriptive panel?.
Notes:
"ASTM Stock Number: MNL10678M".
Includes bibliographical references 21.
Electronic reproduction. W. Conshohocken, Pa. : ASTM International, 1997. Mode of access: World Wide Web. System requirements: Web browser. Access may be restricted to users at subscribing institutions.
Description based on publisher's website, viewed May 03, 2017.
ISBN:
9780803145351 (e-ISBN)
9780803120730
0803120737
Access Restriction:
Restricted for use by site license.

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