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Chapter 1-Importance, Types, and Applications of Consumer Data Relationships / AM. Muoz.
- Format:
- Book
- Author/Creator:
- Muoz, AM., author.
- Series:
- Journal of ASTM International. Manual Series ; MNL10674M.
- ASTM manual series ; MNL10674M
- Language:
- English
- Subjects (All):
- Commercial products--Testing.
- Commercial products.
- Sensory evaluation.
- Consumers--Research.
- Consumers.
- Physical Description:
- 1 online resource (7 pages) : illustrations, figures, tables.
- Volume 1997, Issue 30 (February 1997)
- Other Title:
- ASTM digital library.
- Place of Publication:
- West Conshohocken, Pa. : ASTM International, 1997.
- System Details:
- Mode of access: World Wide Web.
- text file PDF
- Summary:
- Consumer research is one of the key activities of consumer products companies. Through this type of testing, companies determine consumer acceptance, preference, and opinions on the products tested. This is, ultimately, the most important type of information companies use to make product decisions, such as the development and marketing of new products, the reformulation of existing products, the acceptance of alternate suppliers and processes, the establishment of quality control specifications, et cetera.
- Notes:
- "ASTM Stock Number: MNL10674M".
- Includes bibliographical references 5.
- Electronic reproduction. W. Conshohocken, Pa. : ASTM International, 1997. Mode of access: World Wide Web. System requirements: Web browser. Access may be restricted to users at subscribing institutions.
- Description based on publisher's website, viewed May 03, 2017.
- ISBN:
- 9780803145351 (e-ISBN)
- 9780803120730
- 0803120737
- Access Restriction:
- Restricted for use by site license.
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