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Réputation et marché : produits, origines et marques : perspectives historiques / Stefano Magagnoli, Philippe Meyzie (dir.) ; avec les contributions de Claudio Besana [and sixteen others].
Lippincott Library HD59.2 .R48 2022
Available
- Format:
- Book
- Series:
- Histoire et civilisations (Villeneuve d'Ascq, France)
- Histoire et civilisations, 1284-5655
- Language:
- English
- French
- Subjects (All):
- Corporate image--History.
- Corporate image.
- Branding (Marketing).
- Reputation--History.
- Reputation.
- Business ethics.
- Physical Description:
- 306 pages : illustrations (chiefly color), color maps, charts ; 24 cm.
- Place of Publication:
- Villeneuve-d'Ascq : Presses universitaires du Septentrion, 2022.
- Language Note:
- Contributions in French or English. French and English abstracts.
- Notes:
- Includes bibliographical references (pages 261-269).
- ISBN:
- 9782757435601
- OCLC:
- 1302570188
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