Get in the game : how to level up your business with gaming, eSports, and emerging technologies / Jonathan Stringfield.

Format:

Book

Author/Creator:

Stringfield, Jonathan, author.

Language:

English

Subjects (All):

Video games industry.

Video games--Economic aspects.

Video games.

Video games--Social aspects.

Strategic planning.

Technological innovations--Economic aspects.

Technological innovations.

Marketing.

Physical Description:

1 online resource (256 pages)

Place of Publication:

Hoboken, New Jersey : John Wiley & Sons Inc., [2022]

Summary:

"Get in the Game is the essential guide for marketers and business executives who seek to fast-track their understanding of gaming and esports, which are among the largest and fastest-growing consumer entertainment platforms yet remain largely opaque to decision makers across all industries. With an emphasis on marketing opportunities and broader education around both the gaming industry and consumer behaviors therein, this book creates a roadmap to understanding and navigating three key misconceptions: understanding who plays games and why, understanding how modern games are created and oriented around the growing world of esports, and where can brands get involved in a smart way with the modern gaming ecosystem. Get in the Game will serve an urgently growing need in the business industry based upon empirically backed "insider" information (from someone who is both an executive in the gaming industry, and a lifelong gamer and trained Sociologist who is intimately aware of the culture of gaming)"-- Provided by publisher.

Notes:

Description based on print version record.

Includes index.

Other Format:

Print version: Stringfield, Jonathan Get in the Game

ISBN:

9781119855378

1119855373

9781119855385

1119855381

OCLC:

1332789227