The Builder's Guide to the Tech Galaxy : 99 Practices to Scale Startups into Unicorn Companies.

Format:

Book

Author/Creator:

Schilling, Martin.

Contributor:

Klugkist, Thomas.

Language:

English

Subjects (All):

High technology industries--Management.

High technology industries.

Internet industry--Management.

Internet industry.

New business enterprises--Management.

New business enterprises.

Small business--Growth.

Small business.

Physical Description:

1 online resource (354 pages)

Edition:

1st ed.

Place of Publication:

Newark : John Wiley & Sons, Incorporated, 2022.

Summary:

"Are you scaling a startup but don't belong to the fortunate few who have done so multiple times already? Many startup builders simply do not have the time to read countless books and listen to dozens of podcasts while distilling all this information down into practical lessons. That's why The Builder's Guide to the Tech Galaxy: 99 Practices to Scale Startups into Unicorn Companies does it for you. Drawing on their decades of experience, Martin Schilling and Thomas Klugkist interviewed 100 top scale-up experts from successful technology companies around the world, including Airbnb, Pinterest, N26, Zalando, Salesforce, Wayfair, AWS, GetYourGuide, Klarna, and Hubspot to create a handbook for startup employees, leaders, future founders, investors, corporate innovation hubs, and anyone else who is interested in entrepreneurship and scaling a technology company within months rather than years. The Builder's Guide to the Tech Galaxy doesn't focus on how to go from zero to one or on how to take a unicorn to IPO. Instead, it focuses on the critical scale-up stage in the middle. During this transition, four building blocks matter in particular: a clear North Star to align the company's direction, an AAA team, functional excellence in deeply specialized teams, and enough growth capital. The authors cover each of these topics in-depth as part of their 99 practices: * Exemplary organizational charts, objectives, and key results (OKRs) for divisions such as Technology & Product Management, Marketing, B2B Sales, People, Service Operations, and Supply Change * Tools and benchmarks for the strategic alignment of the company to a North Star, including purpose, value proposition, and business ambition * Tips and templates to attract and retain an AAA team with the right scale-up mindset * Checklists to attract growth capital and negotiate term sheets Whether your company has ten or a hundred employees, The Builder's Guide to the Tech Galaxy is the essential playbook to scale successfully.Are you scaling a startup but don't belong to the fortunate few who have done so multiple times already? Many startup builders simply do not have the time to read countless books and listen to dozens of podcasts while distilling all this information down into practical lessons. That's why The Builder's Guide to the Tech Galaxy does it for you. Drawing on their decades of experience, Martin Schilling and Thomas Klugkist interviewed 100 top scale-up experts from successful technology companies around the world, including Airbnb, Pinterest, N26, Zalando, Salesforce, Wayfair, AWS, GetYourGuide, Klarna, and Hubspot to create a handbook for startup employees, leaders, future founders, investors, corporate innovation hubs, and anyone else who is interested in entrepreneurship and scaling a technology company within months rather than years. The Builder's Guide to the Tech Galaxy doesn't focus on how to go from zero to one or on how to take a unicorn to IPO. Instead, it focuses on the critical scale-up stage in the middle. During this transition, four building blocks matter in particular: a clear North Star to align the company's direction, a AAA team, functional excellence in deeply specialized teams, and enough growth capital. The authors cover each of these topics in-depth as part of their 99 practices: * Exemplary organizational charts, objectives, and key results (OKRs) for divisions such as Technology & Product Management, Marketing, B2B Sales, People, Service Operations, and Supply Change * Tools and benchmarks for the strategic alignment of the company to a North Star, including purpose, value proposition, and business ambition * Tips and templates to attract and retain a AAA team with the right scale-up mindset * Checklists to attract growth capital and negotiate term sheets Whether your company has ten or a hundred employees, The Builder's Guide to the Tech Galaxy is the essential playbook to scale successfully"-- Provided by publisher.

Contents:

Cover

Title Page

Copyright Page

The Builder's Guide Partners

Table of Contents

Forewords

Building the Third Way

Strengthening Europe's Position in Times of Digital Transformation

Scale-ups as the Future of Our Economy

Partnerships as a Driving Force for a Strong European Tech Ecosystem

Boosting the Likelihood of More European Unicorns

Preparing Europe for maturity

Introduction

North Star

1 Six Dimensions of Direction

Purpose beyond profit

Practice 1: A company that makes the planet a better place

Company values

Practice 2: Guiding principles for aligning the crew

Business ambition

Practice 3: Business outcomes to aspire to in the long run

North Star metric

Practice 4: The PRIMARY metric that matters NOW

Value proposition

Practice 5: Unmet customer needs that you solve uniquely well

OKRs

Practice 6: Making direction operational

2 Environmental, Social and Governance Criteria as Drivers of Business Success

Environmental

Practice 7: Measuring, reducing and offsetting your environmental footprint with clear responsibilities and targets

Social

Practice 8: Building a culture that embraces diversity and inclusion

Governance

Practice 9: Establishing internal governance that facilitates growth, compliance, and employee representation

People &amp

Mindset

3 People (HR) Excellence: Attracting, Developing and Retaining an A+++ Crew

Practice 10: Establishing the right people OKRs

Organizational chart and roles

Practice 11: Defining the roles &amp

responsibilities for a people function

Practice 12: Scaling the right people roles at the right time

Recruiting &amp

candidate experience

Practice 13: Building the candidate sourcing muscle.

Practice 14: Evaluating candidates in record time while creating an outstanding candidate experience

Practice 15: Boosting the offer acceptance rates

Organizational development

Practice 16: Establishing a strong job architecture with clear levels, career paths and tracks

Practice 17: Putting fair appraisal and promotion processes in place

Employee experience

Practice 18: Driving employee happiness by enabling meaning, mastery, psychological safety, autonomy and community

Employee stock option programs

Practice 19: Building the right employee stock option program

4 Scale-Up Mindset: Principles to bridge organizational silos

Obsession with customer experience

Practice 20: Improving key customer journey experiences as a top priority for leaders

Impossible is nothing

Practice 21: Setting impossible-is-nothing goals by thinking "and," not "or"

Learn-it-all beats know-it-all

Practice 22: Embracing learning cycles by establishing psychological safety and an idea meritocracy

Autonomy to act

Practice 23: Empowering cross-functional teams to make decisions rapidly &amp

independently

Functional Excellence in Scale-Ups

5 Product Management Excellence: Launching products that create value for customers

Practice 24: Establishing the right product OKRs

Practice 25: Defining the roles &amp

responsibilities for a product function

Practice 26: Scaling the right product roles at the right time

Product vision &amp

direction

Practice 27: Developing a clear product vision and deriving your roadmap from it

Practice 28: Focusing your product organization on outcomes, not just designing a "feature factory"

Practice 29: Investing in the core product while pushing adjacent opportunities and venture bets

Product development process.

Practice 30: Creating a crystal-clear picture of your target customers

Practice 31: Aligning your product value proposition with the underserved needs of your customers

Practice 32: Developing your roadmap as a communication tool with the right prioritization logic

Product management basics

Practice 33: Getting the brand and product design right early on

Practice 34: Building a thriving user research engine quickly

Practice 35: Implementing best-in-class product management tools

6 Technology Excellence: Creating scalable and secure tech platforms for future growth

Practice 36: Establishing the right technology OKRs

Organzational charts and roles

Practice 37: Defining the roles &amp

responsibilities for a technology function

Practice 38: Scaling the right technology roles at the right time

Your way of agile development

Practice 39: Creating your own version of agile development

Development operations (DevOps)

Practice 40: Establishing lean software development principles

Practice 41: Establishing technical DevOps practices for continuous delivery

Practice 42: Enabling a team of doers through the right DevOps culture

Scalable architecture

Practice 43: Creating a "good enough" software architecture that can evolve over time

Practice 44: Establishing a resilient cloud architecture

Information security

Practice 45: Mitigating the top 10 web applications' security risks

Practice 46: Integrating the key information security practices into design, development and deployment early on

Data management

Practice 47: Democratizing data with self-service data tools while building a scalable data architecture

7 B2C Marketing Excellence: Scaling up with minimal expense and maximum customer retention

Practice 48: Establishing the right marketing OKRs.

Organizational chart and roles

Practice 49: Defining the roles &amp

responsibilities for a marketing function

Practice 50: Scaling the right marketing roles at the right time

Marketing basics

Practice 51: Establishing a single source of truth for key marketing and growth KPIs

Practice 52: Bridging the gap between marketing quants and creative brains

Practice 53: Equipping your teams with the right marketing and growth tools

Practice 54: Finding your product-channel fit quickly and maintaining it

Organic and viral marketing

Practice 55: Leveraging the power of organic conversions to drive down customer acquisition costs

Practice 56: Getting your PR machine up with trust

Paid online marketing

Practice 57: Harnessing the six key hacks for buying online ads efficiently

Offline marketing

Practice 58: Leveraging the power of offline marketing in the digital age

Monetization

Practice 59: Nailing your monetization strategy to drive revenue

Growth hacking

Practice 60: Establishing cross-functional growth hacking teams for activation, retention and monetization

8 B2B Sales Excellence: Creating brand advocates &amp

pipelines full of sales opportunities

Practice 61: Establishing the right sales OKRs

Practice 62: Defining the roles &amp

responsibilities for a sales function

Practice 63: Scaling the right sales roles at the right time

Sales playing field

Practice 64: Exploiting the right niches

Sales basics

Practice 65: Creating a commission plan that fits your growth stage

Practice 66: Enabling your sales teams with the right sales tech stack

Practice 67: Attracting and hiring a world-class sales team

Practice 68: Training and coaching a "challenger" sales team

Practice 69: Getting your basic sales pitch in place.

Qualifying and closing leads

Practice 70: Becoming rigorous with lead qualifications

Practice 71: Enabling your sales teams to close leads

Retaining and "farming" customers

Practice 72: Measuring customer health to predict and prevent customer churn

9 Service Operations Excellence: Resolving customer inquiries while delivering the wow factor

Practice 73: Establishing the right service operations OKRs

Let's look at each objective in more detail.

Practice 74: Defining the roles &amp

responsibilities for a service operations function

Practice 75: Scaling the right service operations roles at the right time

Preventing contacts

Practice 76: Preventing unnecessary contacts in the first place

Deflecting contacts

Practice 77: Deflecting transactional contacts to an automated self-help

Resolving contacts

Practice 78: Investing in a hybrid operating model and specialization to ensure availability at all times

Practice 79: Resolving customer inquiries with autonomous teams and close-knit performance management

Practice 80: Investing in Lean Six Sigma processes while giving teams enough room to create moments of service delight

Practice 81: Investing in a loosely coupled, yet highly integrated suite of service tools

Practice 82: Steering external partners to jointly drive business goals

Practice 83: Boosting back-office throughput with performance management, automation and centers of excellence

Practice 84: Investing in resilience to quickly recover from demand and supply shocks

10 Supply Chain Excellence: Shipping customer happiness consistently

Practice 85: Establishing the right supply chain OKRs

Practice 86: Defining the roles &amp

responsibilities for a supply chain operations function.

Practice 87: Scaling the right supply chain roles at the right time.

Notes:

Place of publication from publisher's website.

Description based on publisher supplied metadata and other sources.

ISBN:

9781119892069

1119892066

9781119891598

1119891590

OCLC:

1292532841