Making radio and podcasts : a practical guide to working in today's radio and audio industries / edited by Steve Ahern.

Format:

Book

Author/Creator:

Ahern, Steve, 1959- author.

Language:

English

Subjects (All):

Podcasting.

Radio broadcasting.

Radio--Production and direction.

Radio.

Physical Description:

1 online resource (339 pages)

Edition:

4th ed.

Distribution:

London : Bloomsbury Academic, 2026.

Place of Publication:

New York : Taylor & Francis, 2022.

System Details:

text file rdaft

Summary:

"Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make good programs in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of programs: news and current affairs, music, talkback, comedy and WC features, as well as legal and regulatory constraints. With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations. This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries"-- Provided by publisher.

Contents:

Cover

Half Title

Title

Copyright

Dedication

Contents

Author Page

List of Contributors

Preface

1 History of Radio

2 The Future of Radio Internationally

3 Making Podcasts

4 Broadcast Laws and Regulations

5 The Studio

6 Radio Announcing

7 Presentation

8 Interviewing

9 Researching and Producing

10 Talkback

11 Copywriting

12 Audio Production

13 News

14 Audience Research and Promotions

15 Radio Sales

16 Programming

17 Features and Comedy

18 Transmission

Glossary

Index.

Notes:

Includes index.

ISBN:

1-00-318173-2

1-003-18173-2

1-000-58026-1

1-000-58027-X

9781003181736

OCLC:

1463290081