1 option
The Routledge handbook of nonprofit communication / edited by Gisela Gonçalves and Evandro Oliveira.
- Format:
- Book
- Series:
- Routledge handbooks
- Language:
- English
- Subjects (All):
- Communication in organizations.
- Non-governmental organizations.
- Public relations.
- Organizations.
- Public Relations.
- public relations.
- Medical Subjects:
- Organizations.
- Public Relations.
- Physical Description:
- 1 online resource
- Edition:
- 1 Edition.
- Place of Publication:
- New York, NY : Routledge, 2023.
- Biography/History:
- Gisela Gonçalves is a professor and director of the Masters in Strategic Communication program at the University of Beira Interior and associated researcher at LabCom, Portugal. Evandro Oliveira is a Serra Hunter professor at the Autonomous University of Barcelona (UAB), Spain and researcher at LabCom, Portugal.
- Summary:
- "This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector"-- Provided by publisher.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record and CIP data provided by publisher; resource not viewed.
- Other Format:
- Print version: Routledge handbook of nonprofit communication
- ISBN:
- 9781003170563
- 1003170560
- 9781000689044
- 1000689042
- 9781000689112
- 1000689115
- OCLC:
- 1311967167
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.