The idea of design / [presented by] Alan Fletcher (Fletcher/Forbes/Gill).

Format:

Sound recording

Contributor:

Fletcher, Alan, narrator.

Language:

English

Subjects (All):

Graphic arts--20th century.

Graphic arts.

Physical Description:

1 online resource (1 audio file (29 minutes)).

Place of Publication:

London, England: Pidgeon Digital, 1987.

Summary:

Alan Fletcher, one of Britain's top graphic designers, was an art student in London in the 1950s. But it was not until he studied and worked in the USA that he found his vocation. This in time led to his becoming design consultant to the Time Life group in London. At this point he also teamed up with Colin Forbes and Bob Gill to form the immediately successful partnership Fletcher Forbes & Gill. Later Gill left and the architect Theo Crosby (see The Integration Of The Arts) and the product designer Kenneth Grange (see Design & Marketing Conundrums) joined them, and the group changed its name to Pentagram and was able to offer a much enlarged range of services. They have numbered most of the world's prestigious industrial companies among their clients. In Fletcher's recording, he is concerned with taking out of context the essential idea of his designs. Graphic design being a method of communicating ideas to people, he describes and illustrates many ways in which he has done this, demonstrating his fertile and innovative approach.

Contents:

Alan Fletcher

Poster For Designers' Saturday

Symbol For Stravinsky Festival

Flexible Symbol For Pirelli

Symbol For Architectural Practice

Poster For Night Club

Poster Promoting Naples

Symbol For The Arthur Andersen Companies

Symbol For Mandarin Oriental Hotels

Symbol For Fire-Resistant White Panels

Symbol For A Photographic Company

Oxymoron Symbol

Sign System For London's Docklands Light Railway

Poster For IBM Travelling Exhibition

Poster For British Painting Exhibition

Emblem For An Advertising Agency

Book Jacket

Symbol For Breakfast Club In America

Symbol For The Relatives

Symbol For Mercedes Benz

1980 Symbol

Poster For IBM Paris

Book Jacket For George Nelson.

Notes:

Title from publisher's website (viewed April 28, 2021).

Access Restriction:

Restricted for use by site license.