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Reinventing capitalism in the digital age / Stephen Denning.

Cambridge eBooks: Frontlist 2022 Available online

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Format:
Book
Author/Creator:
Denning, Stephen, author.
Series:
Cambridge elements. Elements in reinventing capitalism.
Cambridge elements. Elements in reinventing capitalism 2634-8950
Language:
English
Subjects (All):
Capitalism.
Consumers.
Stockholders.
Physical Description:
1 online resource (98 pages) : digital, PDF file(s).
Edition:
First edition.
Place of Publication:
Cambridge : Cambridge University Press, 2022.
Summary:
This Element examines the current crisis of capitalism's legitimacy and concludes that it derives principally from business pursuing an aberration of capitalism known as shareholder capitalism, in which firms sought to maximize shareholder value as reflected in the current share price, at the expense of all other stakeholders and society. Shareholder capitalism began in the 1970s and was renounced by the Business Roundtable in 2019, but continues behind a façade of stakeholder capitalism. Stakeholder capitalism is the most widely cited form of capitalism today, but it is incoherent as a practical guide to action for an entire firm. This Element concludes that a recent evolution of capitalism--customer capitalism--which gives primacy to co-creating value for customers and users, enables firms to master the challenges of the digital age, shower benefits on society, and meet the needs of all the stakeholders.
Contents:
1. Introduction
2. The Overall Shape of Capitalism
3. Customer Capitalism
4. The Digital Age
5. The Emergence of Deep Purpose
6. Fixing the Flaws of the Digital Winners
7. Shareholder Capitalism
8. The Mirage of Stakeholder Capitalism
9. Conclusions and Reflections.
Notes:
Title from publisher's bibliographic system (viewed on 22 Nov 2022).
Includes bibliographical references.
ISBN:
9781009332866
1009332864
9781009332859
1009332856
9781009332880
1009332880
OCLC:
1352925996

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