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Ying xiang yu yin xiang : dian ying li de Zhongguo xing xiang / Wan Liping zhu.
影像与印象 : 电影里的中国形象 万丽萍著.
Van Pelt - East Asia PN1993.5.C4 W3655 2022
By Request
- Format:
- Book
- Author/Creator:
- Wan, Liping, author.
- 万丽萍, author.
- Language:
- Chinese
- Subjects (All):
- Motion pictures--China--Reviews.
- Motion pictures.
- China.
- Genre:
- Reviews.
- Physical Description:
- 2, 375 pages ; 24 cm
- Edition:
- Di 1 ban.
- 第1版.
- Other Title:
- Dian ying li de Zhongguo xing xiang
- 电影里的中国形象
- Place of Publication:
- Beijing : Zhongguo she hui ke xue chu ban she, 2022.
- 北京 : 中国社会科学出版社, 2022.
- Summary:
- 本书分析了当前中国电影国家形象海外传播现状中存在的问题,并从电影跨文化接受角度探讨中国电影国家形象海外传播策略与路径,旨在寻求突破中国国家形象海外传播瓶颈的方式,突破电影自说自话,自娱自乐的困境,切实提高中国电影国家形象海外传播效果,更好地发挥中国电影作为形象传播和软文化实力建构手段的重要作用,以应对全球化环境下国家软实力的竞争形势.
- Notes:
- Includes bibliographical references (pages 361-375)
- ISBN:
- 9787522701264
- 7522701260
- OCLC:
- 1341831677
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