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Marketing : a very short introduction / Kenneth Le Meunier-FitzHugh.
- Format:
- Book
- Author/Creator:
- Le Meunier-FitzHugh, Kenneth, author.
- Series:
- Very short introductions.
- Very short introductions
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 1 online resource (176 pages) : illustrations (black and white).
- Place of Publication:
- Oxford : Oxford University Press, 2021.
- Summary:
- This text outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
- Notes:
- Also issued in print: 2021.
- Description based on online resource; title from home page (viewed on February 2, 2021).
- Includes bibliographical references and index.
- ISBN:
- 0-19-256225-8
- 0-19-256224-X
- 0-19-186622-9
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