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Advertising : what everyone needs to know / Mara Einstein.
- Format:
- Book
- Author/Creator:
- Einstein, Mara, author.
- Series:
- What everyone needs to know.
- What everyone needs to know
- Language:
- English
- Subjects (All):
- Advertising--Social aspects.
- Advertising.
- Physical Description:
- 1 online resource (xiii, 229 pages)
- Place of Publication:
- New York : Oxford University Press, 2020.
- Summary:
- Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. The author explains the strategies that help us to combat the effects of manipulative advertising, enabling the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data.
- Notes:
- Description based on CIP data; resource not viewed.
- Previously issued in print: 2017.
- Includes bibliographical references and index.
- ISBN:
- 0-19-756936-6
- 0-19-062591-0
- 0-19-062590-2
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