Consumer ethnocentrism, country of origin and marketing : food market in Poland / Paweł Bryła and Tomasz Domański.

Format:

Book

Author/Creator:

Bryła, Paweł, author.

Domański, Tomasz, 1953- author.

Contributor:

Taylor & Francis eBooks

Series:

Routledge studies in marketing

Language:

English

Subjects (All):

Consumer behavior--Poland.

Consumer behavior.

Consumers--Poland.

Consumers.

Marketing--Poland.

Marketing.

Ethnocentrism--Poland.

Ethnocentrism.

Physical Description:

1 online resource.

Place of Publication:

Abingdon, Oxon ; New York, NY : Routledge, 2023.

Biography/History:

Paweł Bryła is Associate Professor at the Department of International Marketing and Retailing, Faculty of International and Political Studies, University of Lodz, Poland. His research interests revolve around consumer behaviour in the food market and food marketing as well as international student mobility. He has led two research projects funded by the National Science Centre, two research projects funded by the Polish Ministry of Science and Higher Education within the Iuventus Plus programme, and headed the Polish team in an international research project: MERGE, funded by the European Commission. He has authored over 120 publications, including articles in such journals as: Nutrients, Appetite, British Food Journal, Sustainability, and Quality Assurance and Safety of Crops & Foods. He has edited two books in English, coordinating international teams of authors. He is an editorial board member of international journals, including: Foods, Sustainability, European Journal of International Management, Central European Management Journal, and Economia Agro-Alimentare. In Google Scholar, he has 1575 citations, with the Hirsch index of 19. Tomasz DomaDski is Full Professor and Director of the Department of International Marketing and Retailing, University of Lodz, Poland, and Director of a Polish-French MBA programme. He also served as Dean of the Faculty of International and Political Studies, and as the President of the Committee of Academic Policy advising the Polish Minister of Science and Higher Education. His research interests include marketing strategies of distribution chains, food marketing, place marketing, and university internationalisation. He has been involved in numerous national and international research and education projects, and has authored and co-authored over 180 academic publications, including 20 books, in Poland and abroad. He was the local coordinator of the CampusCulturae project in the framework of the EU Culture programme. He was the supervisor of 12 successful doctoral dissertations in management. Since 1990, he has been a marketing consultant for numerous renowned Polish and foreign businesses.

Notes:

Includes bibliographical references and index.

Electronic reproduction. London Available via World Wide Web.

Description based on online resource; title from digital title page (viewed on November 14, 2022).

Other Format:

Print version: Bryła, Paweł. Consumer ethnocentrism, country of origin and marketing

ISBN:

9781003290414

1003290418

9781000718782

1000718786

9781000719055

1000719057

Publisher Number:

40031408971

Access Restriction:

Restricted for use by site license.