1 option
How to Build Your Brand Community Strategy/ with Carrie Jones.
- Format:
- Video
- Author/Creator:
- Jones, Carrie, speaker.
- Language:
- English
- Genre:
- Instructional films.
- Educational films.
- Physical Description:
- 1 online resource
- Place of Publication:
- Carpenteria, CA: linkedin.com, 2022.
- System Details:
- Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
- Summary:
- Explore practical strategies to build your online brand community and create meaningful, lasting engagement.
- If you want your organization to stand out and make meaningful connections with your fans, you need to build and maintain an effective and engaged online brand community. Join expert community builder and author Carrie Melissa Jones as she walks you through the best practices of creating a brand community strategy that works for you. Learn to identify common myths of community building to focus on thoughtful organizational investments. Get tips on how to articulate your online community's purpose, vision, and goals so you can define your own community personas and ensure they resonate with your audience. Upon completing this course, you'll be ready to assess and leverage the key technologies available for successful online community building.
- Participant:
- Presenter: Carrie Jones
- Notes:
- 9/30/2022
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.