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B2B Sales Strategy: How to Effectively Engage Executives/ with Lisa Magnuson.
- Format:
- Video
- Author/Creator:
- Magnuson, Lisa, speaker.
- Language:
- English
- Genre:
- Instructional films.
- Educational films.
- Physical Description:
- 1 online resource
- Place of Publication:
- Carpenteria, CA: linkedin.com, 2022.
- System Details:
- Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
- Summary:
- Learn how to frame your B2B sales offerings as wins for your prospects' priorities, and how you can better engage executives and build client loyalty.
- Engaging executives is essential if you want to develop and close your top B2B sales opportunities and build client loyalty over time. Top level decision makers only spend time with salespeople who understand their priorities and add value for them during every interaction. In this course, Lisa Magnuson, a strategic sales expert, shows you how to leverage win themes-the areas where your prospect's priorities overlap with the strengths of your offerings-to gain executive receptivity when selling in a B2B context.
- Participant:
- Presenter: Lisa Magnuson
- Notes:
- 10/04/2022
- Access Restriction:
- Restricted for use by site license.
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