Commercializing successful biomedical technologies : basic principles for the development of drugs, diagnostics and devices / Shreefal S. Mehta.

Format:

Book

Author/Creator:

Mehta, Shreefal S., author.

Language:

English

Subjects (All):

Biomedical engineering--Marketing.

Biomedical engineering.

Biomedical engineering--Patents.

Pharmaceutical biotechnology industry--Marketing.

Pharmaceutical biotechnology industry.

Pharmaceutical biotechnology--Patents.

Pharmaceutical biotechnology.

Medical instruments and apparatus--Marketing.

Medical instruments and apparatus.

Medical instruments and apparatus--Patents.

Biomedical engineering--Marketing--Case studies.

Pharmaceutical biotechnology industry--Marketing--Case studies.

Medical instruments and apparatus--Marketing--Case studies.

Physical Description:

1 online resource (xxii, 434 pages) : digital, PDF file(s).

Edition:

Second edition.

Place of Publication:

Cambridge : Cambridge University Press, 2023.

Summary:

Transform your research into commercial biomedical products with this revised and updated second edition. Covering drugs, devices and diagnostics, this book provides a step-by-step introduction to the process of commercialization, and will allow you to create a realistic business plan to develop your ideas into approved biomedical technologies. This new edition includes: Over 25% new material, including practical tips on startup creation from experienced entrepreneurs. Tools for starting, growing and managing a new venture, including business planning and commercial strategy, pitching investors, and managing operations. Global real-world case studies, including emerging technologies such as regulated medical software and Artificial Intelligence (AI), offer insights into key challenges and help illustrate complex points. Tips and operational tools from established industry insiders, suitable for graduate students and new biomedical entrepreneurs.

Contents:

The biomedical device and drug industry and their markets

Markets of interest and market research steps

Starting up your company

Intellectual property and licensing

New product development (NPD)

The regulated market : gateway through the FDA

Manufacturing

Reimbursement, marketing, sales, and product liability.

Notes:

Title from publisher's bibliographic system (viewed on 07 Nov 2022).

Includes bibliographical references and index.

ISBN:

9781009302333

1009302337

9781009302340

1009302345

9781108186698

1108186696