How to talk about data : a visual guide to data fluency / Martin J. Eppler, Fabienne Bünzli.

Format:

Book

Author/Creator:

Eppler, Martin J., 1971- author.

Bünzli, Fabienne, author.

Language:

English

Subjects (All):

Information visualization.

Computer literacy.

Communication in information science.

Quantitative research.

Physical Description:

1 online resource (xxiii, 247 pages) : illustrations

Place of Publication:

New York : Pearson, 2022.

Summary:

"Our aim with this book is to empower you to build a skill called data fluency and to lead high quality analytics conversations with diverse groups of people in your organization. We believe that our highly visual approach and our use of vivid, real-life dialogues and simple, varied examples will speed up your learning progress and make your journey to data fluency a more seamless - and hopefully entertaining - one"-- Provided by publisher.

Contents:

How to improve your data fluency : overcome your analytics anxiety

Making sense of statistics : achieving an overall view of your data

Modelling the world with data : predicting outcomes

Understanding complex relationships : asking for the when and why

Segmenting the world : differences that make a difference

Detecting data distortions : analytics biases that everyone should know

Asking the right questions about data

How to visually design your data : a chart guide

Data storytelling canvas : five magic ingredients for presenting data

Working with analytics software in front of others

Delivering bad news with data : how to turn frustration into motivation

Handling data disagreements : argue with and about data

What's next? Sustaining your data fluency.

Notes:

OCLC-licensed vendor bibliographic record.

Incluye referencias bibliográficas e índice.

ISBN:

9781292421209

1292421207

OCLC:

1317343643