From acorns : how to build a brilliant business / Caspian Woods.

Format:

Book

Author/Creator:

Woods, Caspian, author.

Language:

English

Subjects (All):

New business enterprises.

Physical Description:

1 online resource (168 pages) : illustrations

Edition:

Second edition.

Place of Publication:

Pearson 2012

Language Note:

English

Summary:

Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what might lie ahead. Most start-up guides make that feeling worse, by overloading you with complex, yet missing out the essentials that you really need to focus on to succeed. From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, it's "the" only guide that tells you exactly what you need to know no frills, no complications. In its second edition, this bestselling book now includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nurture large scale expansions, and, eventually, sell and move on to the next venture. From Acorns is the no nonsense guide to starting a business whether your plans or modest or on a grand scale, this book helps you get it right first time around.

Contents:

The From Acorns website

How to make our country more successful

1. Oaks from small acorns grow ...

2. What is it like?

3. What is an entrepreneur, and am I one?

4. How to become an entrepreneur

5. What's your motivation?

6. Some very useful skills

7. Your million-pound business idea

8. Turning your idea into a business plan

9. Lower-risk ways to start in business

10. Raising finance

11. The dreaded legals

12. Guerrilla marketing

13. Your place or mine?

14. Getting your price right

15. Getting your customers

16. How to become a hot sales person without selling your soul to Lucifer

17. How to win pitches

18. Promotion : how to get more customers

19. Keeping hold of your cash

20. Aunty Nan's guide to keeping your books

21. Tax

22. Taking on staff

23. Your growth strategy

24. Dealing with failure

25. Mojo medicine.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Incluye referencias bibliográficas.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

9786611552657

9780273747437

0273747436

9781281552655

1281552658

9781408212141

1408212145

OCLC:

1024274866