International strategy : context, concepts and implications / David Collis.

Format:

Book

Author/Creator:

Collis, David J., author.

Language:

English

Subjects (All):

Competition.

International business enterprises--Management.

International business enterprises.

Strategic alliances (Business).

Strategic planning.

Physical Description:

1 online resource (393 pages)

Edition:

1st ed.

Place of Publication:

Chichester, England : Wiley, 2014.

Summary:

THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide. Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage. Filled with illustrative examples from a wide range of international companies, International Strategy, offers an accessible guide to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world.

Contents:

Intro

International Strategy: Context, Concepts and Implications

Contents

Acknowledgments

Preface

Perspective

Audience

Reading the Text

Introduction: Motivation and Definition - What is International Strategy?

Challenge

Motivation

Critical Choices

Definition of International Strategy

References and Further Reading

PART ONE The Context Facing Multinational Firms

1 The Ubiquity and Importance of International Competition

Extent of Global Economic Interdependence

Twenty-First-Century Differences

Is the World Really That Integrated?

Future of Globalization

Drivers of Globalization

The "Globalization" Debate

Definition

Benefits

Drawbacks

Responses to Globalization

Public Policy Implications

Implications for Managers

Conclusion

Notes

2 Why Do Firms Go International?

Principles

Intrinsic Competitive Advantage

Activities and Flows

Multimarket Transfer of Resources and Stocks

What is a Firms International Advantage?

Leverage an Existing Advantage

Create a New Advantage

Offensive and Defensive Motivations

Why Inside the Firm? Internalization Advantage

Pragmatic Explanation

Better-off Test

Ownership Test

PART TWO Conceptual Framework: What is Different about International Strategy?

3 What is Distinctively International about International Strategy?

The Rule of Four

Differences in International Competition

Product Market Heterogeneity

Factor Market Heterogeneity

Volatility

Scale

Why do Borders Matter?

Critical Decisions

What Product?

Where to Locate?

Which Country?

How to Organize?

References and Further Reading.

4 What is Uniquely Strategic about International Strategy?

Strategic Tradeoffs

Sources of International Advantage

Augment

Arbitrage

Aggregate

Agglomerate

Conclusion: The Rule of Four Revisited

Summary: Need for an International Strategy

5 Generic International Strategies

Need for an International Strategy

Generic International Strategies

Local

Export

Import

Multidomestic

Global

Regional

Transnational

Implications of Generic Strategies

International Strategy Statement

6 Choice of Generic International Strategy

Business System Similarity

Extent of Interdependencies Among Countries

Current Differences in CSAs

Extent of Volatility

Implications of Choice of International Strategy

PART THREE Managerial Implications

7 What Product?

Economic Significance of International Differences

Process

Step 1: Characterize Market Differences

Step 2: Can We Identify or Create Demand for a Global Product?

Step 3: Can We Efficiently Accommodate Market Differences?

The Platform Solution

Implementing the Platform Approach

Product More Broadly Defined

Global Positioning

Global Brands

Global Advertisements

Global Pricing

Global Placement

Global Promotion

Strategic Fit

8 Which Country?

Step 1: Geographic Scope.

Step 2: Entry Mode

Step 3: Timing of Entry

Summary: Strategic Fit

9 Where to Locate?

Strategic Tradeoff

Step 1: Activity Selection

Step 2: Location

Step 3: Configuration

Step 4: Degree of Adaptation

10 How to Organize?

Design Levers

(a) Structure

(b) Processes

(c) People

(d) Purpose

Strategic Fit/Choice

Regional/Triad

11 The Modern Multinational

Should We All be Transnational Now?

What Would the One "Best" Strategy Look Like?

Can You Pursue More Than One International Strategy At a Time?

Summary

Success in International Competition

Operational Efficiency

One International Strategy

NOTES

About The Author

Index

EULA.

Notes:

Includes bibliographical references and index

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-118-74087-4

OCLC:

885122508