News, business and public information : advertisements and announcements in Dutch and Flemish newspapers, 1620-1675 / by Arthur Der Weduwen, Andrew Pettegree.

Format:

Book

Author/Creator:

Weduwen, Arthur der, author.

Pettegree, Andrew, author.

Series:

Library of the written word. Handpress world ; Volume 78.

Library of the written word. Handpress world ; Volume 78

Language:

English

Subjects (All):

Advertising, Newspaper--Benelux countries--History--17th century.

Advertising, Newspaper.

Benelux countries--History--17th century.

Benelux countries.

Physical Description:

1 online resource

Place of Publication:

Leiden, The Netherlands ; Boston : Brill, [2020]

Summary:

"The history of newspaper advertising began in the seventeenth-century Low Countries. The newspaper publishers of the Dutch Republic were the first to embrace advertisements, decades before their peers in other news markets in Europe. In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising and its impact on the Dutch book trade, economy and society. In these evocative announcements, ranging from advertisement for library auctions, the publication of new books, pamphlets and maps to notices of crime, postal schedules or missing pets, the seventeenth century is brought to life. This survey offers a unique perspective on daily life, personal relationships and societal change in the Dutch Golden Age".

Contents:

Front Matter

Copyright Page / Arthur der Weduwen and Andrew Pettegree

Preface / Arthur der Weduwen and Andrew Pettegree

Abbreviations / Arthur der Weduwen and Andrew Pettegree

Introduction / Arthur der Weduwen and Andrew Pettegree

Note on Methodology / Arthur der Weduwen and Andrew Pettegree

Survey of Advertisements and Announcements / Arthur der Weduwen and Andrew Pettegree

Advertisements and Announcements in Dutch Newspapers, 1621–1675 / Arthur der Weduwen and Andrew Pettegree

Advertisements and Announcements in Flemish Newspapers, 1620–1675 / Arthur der Weduwen and Andrew Pettegree

Index of Printers, Publishers and Booksellers Advertising in the Newspapers / Arthur der Weduwen and Andrew Pettegree

Index of Authors, Engravers, Editors and Translators of Books Advertised in the Newspapers / Arthur der Weduwen and Andrew Pettegree

Index of Book Auctions Advertised in the Newspapers / Arthur der Weduwen and Andrew Pettegree

Index of Auctioneers and Auction Catalogue Distribution Networks / Arthur der Weduwen and Andrew Pettegree

Index of the Art Market: Art, Prints and Collections / Arthur der Weduwen and Andrew Pettegree

Index of Commerce, Trades, Services and Subjects of Announcements in the Newspapers / Arthur der Weduwen and Andrew Pettegree

General Index / Arthur der Weduwen and Andrew Pettegree

Back Matter

Colour Illustrations / Arthur der Weduwen and Andrew Pettegree.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

90-04-42109-2

OCLC:

1128887473

Publisher Number:

10.1163/9789004421097 DOI