Customer value starvation can kill : prevention and cure / Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler.

Format:

Book

Author/Creator:

Mahajan, Gautam, author.

Vieira, Walter, author.

Contributor:

Kotler, Philip, writer of foreword.

Series:

Business Expert Press Service Systems and Innovations in Business and Society Collection

Language:

English

Subjects (All):

Customer relations--Management.

Customer relations.

Value analysis (Cost control).

Consumer satisfaction.

Physical Description:

1 online resource (219 pages).

Place of Publication:

New York : Business Expert Press, 2021.

Summary:

Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!! Customer value starvation is a common disease in companies, both small and large - which is difficult to diagnose. It is a silent killer, like many cancers. By the time it is diagnosed, it is generally late, sometimes, too late! Mahajan and Vieira have put their expertise together to show how companies overlook value starvation. This causes irritation and frustration to customers in their interaction with the company and its personnel - in person, on telephone, net or mail. The book identifies customer DNA (Do Not Annoy) factors, and suggests how to minimize complaints; ensure customer loyalty; and long term company profitability and success. Philip Kotler, the world's guru on marketing, said, " This book will help you think freshly about your business mission and success." Seven well-known experts on the subject like Shep Hyken have contributed to this book. Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!!

Notes:

Description based on print version record.

Includes index.

ISBN:

9781952538599

1952538599