1 option
How to Write a Press Release/ with Andrea Holland.
- Format:
- Video
- Author/Creator:
- Holland, Andrea, speaker.
- Language:
- English
- Genre:
- Instructional films.
- Educational films.
- Physical Description:
- 1 online resource
- Place of Publication:
- Carpenteria, CA: linkedin.com, 2022.
- System Details:
- Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
- Summary:
- Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business.
- Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business. Done correctly, press releases can promote your brand, distribute important information, and even improve your SEO. In this short writing course, PR expert Andrea Holland explains how to write an effective press release. She begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your headline and subhead down, crafting body copy, adding your boilerplate, and distributing the release on social media, a newswire, or alternative outlet. Follow along using the handout Andrea has included with the course-a template she uses to kick-start the writing process for her own clients.
- Participant:
- Presenter: Andrea Holland
- Notes:
- 6/30/2022
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.