Digital Marketing Tools: Create a Marketing Campaign from Start to Finish/ with Anson Alexander.

Format:

Video

Author/Creator:

Alexander, Anson, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Physical Description:

1 online resource

Place of Publication:

Carpenteria, CA: linkedin.com, 2022.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Explore tools and easy-to-use strategies to create a successful digital marketing campaign from scratch.

The sheer number of tools available to marketing teams today can feel a little overwhelming at times. Which tools should you use, when and how should you use them, and what can you do to get the most out of your campaign? In this step-by-step, beginner-friendly course, digital marketing expert and instructor Anson Alexander shows you how to create a digital marketing campaign from start to finish, with a practical overview of the most important tools to get up to speed. Explore the nuances of building a successful campaign from the ground up, from forming your strategy to content creation and preparation before the launch, all the way through campaign execution to performance analysis and postlaunch review. Join Anson as your expert guide, even if you don't have any marketing experience. By the end of this course, you'll be ready to create a leading digital campaign using Airtable, Google Analytics, Hootsuite, Canva, HubSpot, WordPress, and more.

Participant:

Presenter: Anson Alexander

Notes:

6/22/2022

Access Restriction:

Restricted for use by site license.