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The importance of campaign promises / Tabitha Bonilla.
- Format:
- Book
- Author/Creator:
- Bonilla, Tabitha, author.
- Language:
- English
- Subjects (All):
- Campaign promises--United States.
- Campaign promises.
- Presidents--United States--Election--History--21st century.
- Presidents.
- Presidents--United States--Election--History--20th century.
- Presidential candidates--United States--Public opinion.
- Presidential candidates.
- Rhetoric--Political aspects--United States.
- Rhetoric.
- Communication in politics--United States.
- Communication in politics.
- Physical Description:
- 1 online resource (xv, 202 pages) : digital, PDF file(s).
- Place of Publication:
- Cambridge : Cambridge University Press, 2022.
- Summary:
- Campaign promises are a cornerstone of representative democracy. Candidates make promises to signal to voters their intentions in office and voters evaluate candidates based on those promises. This study unpacks the theorized pathway regarding campaign promises: not whether promises are kept, but what purpose promises serve, what they signal, and how they affect voter decision-making. The author explores the pathways and conditions influencing promises and finds that promises tend to have a polarizing effect on voters' opinions of politicians, attracting similarly-positioned voters and strongly repelling voters who disagree with a candidate's position. In addition, voters perceive promise breakers as less honest and less likely to follow through than candidates who more weakly took the same position. With a wealth of data and fascinating case studies, this book is full of important insights into electoral psychology and the study of promises, campaigning, and representation.
- Contents:
- List of tables and figures
- Why and how promises matter
- A closer look at campaign promises
- Promises as signals of commitment
- Promises as a special type of position-taking
- Campaign promises from 1960-2012
- Voter perceptions of promises
- The effect of promises on voter behavior
- How promises polarize voters
- Further testing the effects promises
- Promising in retrospect
- Promises in 2016 and beyond.
- Notes:
- Title from publisher's bibliographic system (viewed on 24 Jan 2022).
- Includes bibliographical references and index.
- ISBN:
- 1-108-91037-8
- 1-108-91096-3
- 1-108-91017-3
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