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Marketing and Smart Technologies : Proceedings of ICMarkTech 2019 / edited by Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović.
Springer Nature - Springer Intelligent Technologies and Robotics eBooks 2020 English International Available online
View online- Format:
- Book
- Series:
- Smart Innovation, Systems and Technologies, 2190-3026 ; 167
- Language:
- English
- Subjects (All):
- Computational intelligence.
- Artificial intelligence.
- Engineering--Data processing.
- Engineering.
- Data mining.
- Computational Intelligence.
- Artificial Intelligence.
- Data Engineering.
- Data Mining and Knowledge Discovery.
- Local Subjects:
- Computational Intelligence.
- Artificial Intelligence.
- Data Engineering.
- Data Mining and Knowledge Discovery.
- Physical Description:
- 1 online resource (xxvi, 458 pages).
- Edition:
- 1st ed. 2020.
- Place of Publication:
- Singapore : Springer Nature Singapore : Imprint: Springer, 2020.
- Summary:
- This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. .
- Contents:
- The Digital Advertising Conceptual Flow - A Literature Review
- Featured Snippets Results in Google Web Search: An Exploratory Study
- Willingness to pay a premium price for streaming services: the role of trust in services
- Websites as spaces of confluence: narratives and the pursuit of legitimacy
- User Behavior: The Case of Instagram
- The Influence of YouTubers in Consumer Behavior.
- ISBN:
- 981-15-1564-6
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