1 option
Get in the game : how to level up your business with gaming, esports, and emerging technologies / Jonathan Stringfield.
- Format:
- Sound recording
- Author/Creator:
- Stringfield, Jonathan, author.
- Language:
- English
- Subjects (All):
- Video games industry.
- Video games--Economic aspects.
- Video games.
- Video games--Social aspects.
- Strategic planning.
- Technological innovations--Economic aspects.
- Technological innovations.
- Marketing.
- Physical Description:
- 1 online resource (1 audio file (07 hr., 04 min.))
- Edition:
- [First edition].
- Place of Publication:
- Rego Park : Ascent Audio, 2022.
- [Place of publication not identified] : Ascent Audio, 2022.
- System Details:
- audio file
- Summary:
- In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games. This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
- Participant:
- Narrator: Brian P. Craig.
- Notes:
- Unabridged.
- OCLC-licensed vendor bibliographic record.
- ISBN:
- 1-66372-147-5
- OCLC:
- 1342793514
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.