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Jennifer Cutler discusses computer science & gathering marketing insights from social media.
- Format:
- Video
- Series:
- Sage research methods.
- Language:
- English
- Subjects (All):
- Computer science--Research.
- Computer science.
- Internet marketing--Social aspects.
- Internet marketing.
- Marketing--Social aspects.
- Marketing.
- Social media--Economic aspects.
- Social media.
- Physical Description:
- 1 online resource (1 video file (00:16:21)) : sound, colour
- Other Title:
- Jennifer Cutler discusses computer science and gathering marketing insights from social media
- Place of Publication:
- London : SAGE Publications Ltd, 2019.
- Language Note:
- Closed-captions in English.
- Summary:
- Jennifer Cutler, PhD, Associate Professor of Marketing at the Kellogg School of Management, Northwestern University, discusses her research on marketing, computational social science and social media, including how business, society, learning and relationships are destined to change; advice for entrepreneurs; current research topics; and methods for predictive analysis.
- Participant:
- Academic, Jennifer Cutler PhD.
- Notes:
- Description based on XML content.
- ISBN:
- 9781526494979 (streaming video) :
- OCLC:
- 1104487130
- Access Restriction:
- Restricted for use by site license.
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