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Applied ethnography in product design : IDEO.
- Format:
- Video
- Series:
- Sage research methods.
- Language:
- English
- Subjects (All):
- Product design.
- Ethnology--Research.
- Ethnology.
- Research--Methodology.
- Research.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (29 min., 38 sec.)) : sound, colour
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2017.
- Language Note:
- Closed-captions in English.
- Summary:
- Michael Chapman is the lead design researcher for IDEO, a consultancy that uses ethnographic research to inform designs in the private sector. He explains the benefits of basing design on ethnographic research, how IDEO conducts research, and the overall IDEO process.
- Participant:
- Presenter, Michael Chapman.
- Notes:
- Description based on online resource; title from home page (viewed on October 17, 2016).
- ISBN:
- 9781473993303 (streaming video) :
- Access Restriction:
- Restricted for use by site license.
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