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Researching the retail value chain using mixed methods.
- Format:
- Video
- Series:
- Sage research methods.
- Language:
- English
- Subjects (All):
- Consumer behavior--Research.
- Consumer behavior.
- Mixed methods research--Case studies.
- Mixed methods research.
- Research--Case studies.
- Research.
- Social sciences--Research--Case studies.
- Social sciences.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (18 min., 17 sec.)) : sound, colour
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2017.
- Language Note:
- Closed-captions in English.
- Summary:
- Professor Mithu Bhattacharya discusses researching the retail value chain using mixed methods and radio frequency identification technology. RFID uses radio waves to access information stored on a tag attached to an item from several feet away, which could revolutionize business. Bhattacharya highlights her research objectives, methods, and findings.
- Participant:
- Presenter, Mithu Bhattacharya.
- Notes:
- Description based on online resource; title from home page (viewed on October 14, 2016).
- ISBN:
- 9781473991637 (streaming video) :
- Access Restriction:
- Restricted for use by site license.
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