My Account Log in

1 option

Janet Salmons defines focus groups.

SAGE Research Methods Online (backfile through 2025) Available online

View online
Format:
Video
Contributor:
Salmons, Janet, 1952- on-screen presenter.
Series:
Sage research methods.
Language:
English
Subjects (All):
Focus groups.
Research--Methodology.
Research.
Genre:
Nonfiction television programs.
Internet videos.
Physical Description:
1 online resource (1 video file (2 min., 7 sec.)) : sound, colour
Other Title:
Focus groups
Place of Publication:
London, United Kingdom : SAGE Publications Limited, 2017.
Language Note:
Closed-captions in English.
Summary:
Professor Janet Salmons defines focus groups as a research method that generates both individual responses and impromptu shared discussion. She also discusses the benefits of conducting these groups online instead of in person.
Participant:
Presenter, Janet Salmons.
Notes:
Description based on online resource; title from home page (viewed on October 17, 2016).
ISBN:
9781473970489 (streaming video) :
Access Restriction:
Restricted for use by site license.

The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.

Find

Home Release notes

My Account

Shelf Request an item Bookmarks Fines and fees Settings

Guides

Using the Find catalog Using Articles+ Using your account