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Doing effective market research : key research skills.
- Format:
- Video
- Series:
- Sage research methods.
- Language:
- English
- Subjects (All):
- Marketing research--Methodology.
- Marketing research.
- Physical Description:
- 1 online resource (1 video file (00:14:36)) : sound, colour
- Place of Publication:
- London : SAGE Publications Ltd, 2018.
- Language Note:
- Closed-captions in English.
- Summary:
- Dr. Arthur Beckman examines the connections between marketing and research. Beckman explores the use of the research process, data collection, and focus groups.
- Participant:
- Commentator: Arthur Beckman, Ph.D.
- Notes:
- Description based on XML content.
- ISBN:
- 9781526442703 (streaming video) :
- OCLC:
- 1031454919
- Access Restriction:
- Restricted for use by site license.
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