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A corporate coming of age : better insights + better engagement = better reputation.
- Format:
- Video
- Series:
- Sage research methods.
- Language:
- English
- Subjects (All):
- Public relations.
- Social media.
- Risk management.
- Internet marketing.
- Physical Description:
- 1 online resource (1 video file (00:16:59)) : sound, colour
- Place of Publication:
- London : SAGE Publications Ltd, 2019.
- Language Note:
- Closed-captions in English.
- Summary:
- Director of Headland Consultancy, Paul Crayston, discusses how businesses use social listening and social media, for better or worse, to gauge the effect of their reputations of scandals, online campaigns, and selling to niche markets.
- Participant:
- Speaker, Paul Crayston.
- Notes:
- Description based on XML content.
- ISBN:
- 9781526468765 (streaming video) :
- OCLC:
- 1091328600
- Access Restriction:
- Restricted for use by site license.
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