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Data collection and survey interviews : TNS BMRB.
- Format:
- Video
- Series:
- Sage research methods.
- SAGE video in practice.
- SAGE video in practice
- Language:
- English
- Subjects (All):
- British Market Research Bureau.
- Marketing research companies--Great Britain.
- Marketing research companies.
- Social surveys--Great Britain.
- Social surveys.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (16 min., 52 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Limited, 2017.
- Language Note:
- Closed-captions in English.
- Summary:
- TNS BMRB is a social research agency that conducts studies for government agencies, academic departments, and third sector organizations. The studies they do involve survey interviews. Because interview style can affect the end results, researchers have to take into account where to do the interview, how to maintain confidentiality, and how to design the questionnaire.
- Participant:
- Practitioners, Desiree Lopez, Sarah Cheesbrough, Chris Philips.
- Notes:
- Description based on online resource; title from home page (viewed on August 8, 2016).
- ISBN:
- 9781473964648 (streaming video) :
- Access Restriction:
- Restricted for use by site license.
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