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Running focus groups : Truth market research.
- Format:
- Video
- Series:
- Sage research methods.
- SAGE video in practice.
- SAGE video in practice
- Language:
- English
- Subjects (All):
- Focus groups--Case studies.
- Focus groups.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (14 min., 59 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Limited, 2017.
- Language Note:
- Closed-captions in English.
- Summary:
- Carol McNaughton Nicholls discusses focus group research and working in a research agency. Focus groups are a type of qualitative research in which the researcher gathers information through a directed discussion. As an example, McNaughton Nicholls looked at the terminology train companies use to announce a delay due to suicide.
- Participant:
- Practitioner, Carol McNaughton Nicholls.
- Notes:
- Description based on online resource; title from home page (viewed on August 8, 2016).
- ISBN:
- 9781473969483 (streaming video) :
- Access Restriction:
- Restricted for use by site license.
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