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Survey & questionnaire design : Ipsos MORI / Wellcome Trust.
- Format:
- Video
- Series:
- Sage research methods.
- SAGE video in practice.
- SAGE video in practice
- Language:
- English
- Subjects (All):
- Social surveys--Methodology.
- Social surveys.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (14 min., 4 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Limited, 2017.
- Language Note:
- Closed-captions in English.
- Summary:
- Tom Huskinson of Ipsos MORI and Ethan Greenwood of the Wellcome Trust Monitor explain the steps and issues in developing a market research questionnaire. The challenges include eliciting information about unfamiliar topics, navigating technology and interviewee embarrassment, and finding the right wording for each question.
- Participant:
- Practitioners, Tom Huskinson, Ethan Greenwood.
- Notes:
- Description based on online resource; title from home page (viewed on August 8, 2016).
- ISBN:
- 9781473969476 (streaming video) :
- Access Restriction:
- Restricted for use by site license.
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