Communication and contradiction in the NCAA : an unlevel playing field / edited by Mike Milford and Lauren Reichart Smith.

Format:

Book

Contributor:

Milford, Mike, 1975- editor.

Smith, Lauren Reichart, 1977- editor.

Christine Hikawa Fund.

Series:

Communication, sport, and society ; v. 4.

Communication, sport, and society ; vol. 4

Language:

English

Subjects (All):

College sports--Moral and ethical aspects--United States.

College sports.

Communication in sports--United States.

Communication in sports.

College athletes--United States.

College athletes.

College sports--Moral and ethical aspects.

National Collegiate Athletic Association.

United States.

Physical Description:

ix, 284 pages : illustrations ; 24 cm.

Place of Publication:

New York, NY : Peter Lang Publishing, Inc., [2020]

Summary:

This is a critical examination of the contradictory nature of the NCAA, and how the inherent contradictions impact the communication activities of its constituents, supporters, and challengers. At the heart of the NCAA is the student-athlete, born out of an idealistic collection of communal values that is often at odds with institutional practices. The rhetorical negotiation of the student-athlete's identity informs and confuses communication practices on a number of levels, from interpersonal interactions to organizational apologia. Because the student-athlete is critical to maintaining the collegiate athletics orientation, the NCAA works overtime in promoting, maintaining, and defending it in the face of public scrutiny. The NCAA and its member institutions, like any organization, are compelled to answer public accusations, often working to defend inconsistent policies to an increasingly hostile audience. In an effort to solidify its power, the NCAA uses public discourse to maintain its position by establishing and enforcing proper codes of conduct for participants, and rationalizing unfair labor practices, athletics budgets, and rising tuition costs designed to boost athletics. In response they often rely on familiar rhetorical and organizational practices, such as branding, mascots, and heroic stories of student-athletes, all of which come with issues of their own. All of these communication phenomena, from interpersonal support-seeking to organizational scapegoating, are informed by the central student-athlete mythos. This puts the NCAA at a contradictory crossroads as they work to reconcile inconsistent practices and messages. -- Provided by publisher.

Contents:

Machine generated contents note: Section I The NCAA's Field of Play

ch. One Communication and Contradiction in the NCAA / Mike Milford

ch. Two Competition, Conflict, and the NCAA / Lauren Reichart Smith

Section II The Mythos of the Student-Athlete

ch. Three Contesting the Meaning of Collegiate Football: Competing Narratives at the Birth of the NCAA / Karen L. Hartman

ch. Four Student-Athlete Socialization into the NCAA Division I Environment: Communicating Contradictions / Gregory A. Cranmer

ch. Five The NCAA's Mythos of the Student-Athlete and Academic Clustering: Media Guides and/as Contradiction / Travis R. Bell

Section III Organizational Authority and Control in College Athletics

ch. Six Do as I Say, Not as I Do: The NCAA and Social Media Contradictions within Intercollegiate Athletics / Jimmy Sanderson

ch. Seven The Function of Counter-Arguments Built on Charges of Absurdity and Ridicule: Compelling Change in the NCAA / Angela M. Jerome

ch. Eight Penn State, the NCAA, and the Rhetoric of Accusation: Power through Victimage / Mike Milford

Section IV Conflicting Values in College Athletics

ch. Nine The Contradictory Relationship between Tuition Increases, Image Repair, and the NCAA: Take It to the Bank / Joseph R. Blaney

ch. Ten The Contrasting Influence of Team Identification and Fan Dysfunction on the Hostile and Verbal Aggression of NCAA Fans: Lashing Out in Pride / Jana Hackathorn

ch. Eleven Exploiting Contradictions of Capital in the NCAA: Rhetoric and Economic Materialism in the University of Missouri Football Protest / Michael L. Butterworth

ch. Twelve The "Plantation Mentality": Problems of White Antiracist Criticism of the NCAA / Kenneth S. Zagacki

ch. Thirteen Critical Race Theory, the NCAA, and College Baseball: Contradiction on the Diamond / Andrew Dix

ch. Fourteen Striking a Middle Ground: A Neocolonialist Analysis of the NCAA's Mascot Ban / Katherine Lavelle

ch. Fifteen "!Need a Hero": Representation, Support and the NCAA's Disruptive Role in the Fan Identification Formula / Phillip Chidester

ch. Sixteen The Future of the NCAA and Collegiate Athletics / Mike Milford.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Christine Hikawa Fund.

Other Format:

Online version: Communication and contradiction in the NCAA

ISBN:

9781433164927

1433164922

9781433164965

1433164965

OCLC:

1147952459

Publisher Number:

99991472692

40030301514