Intelligent marketing : employing new-age technologies / V. Kumar ; foreword by Philip Kotler.

Format:

Book

Author/Creator:

Kumar, V., 1957- author.

Contributor:

Kotler, Philip, writer of foreword.

Series:

Sage knowledge.

Language:

English

Subjects (All):

Marketing--Technological innovations.

Marketing.

Physical Description:

1 online resource (297 pages) : illustrations

Edition:

First edition.

Place of Publication:

Mathura Road : SAGE Publications Pvt. Ltd, 2021.

Summary:

Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era. Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.

Notes:

Part of the SAGE Knowledge collection.

Description based on XML content.

Other Format:

Print version :

ISBN:

9789354792984 (ebook) :

OCLC:

1228037699

Access Restriction:

Restricted for use by site license.