The Content Analysis Guidebook / Kimberly A. Neuendorf.

Format:

Book

Author/Creator:

Neuendorf, Kimberly A., author.

Series:

Sage knowledge.

Language:

English

Subjects (All):

Content analysis (Communication).

Physical Description:

1 online resource (438 pages) : illustrations

Edition:

2nd edition.

Place of Publication:

Los Angeles, CA : SAGE Publications, Inc, 2017.

Summary:

Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.

Notes:

Part of the SAGE Knowledge collection.

Includes bibliographical references and index.

Description based on XML content.

Other Format:

Print version :

ISBN:

9781071873045 (ebook) :

OCLC:

1144774343

Access Restriction:

Restricted for use by site license.