Critical perspectives on diversity, equity, and inclusion in marketing / Ayantunji Gbadamosi, editor.

Format:

Book

Contributor:

Gbadamosi, Ayantunji, editor.

IGIEA

Rosengarten Family Fund.

Series:

ADVANCES IN MARKETING, CUSTOMER RELATIONSHIP MANAGEMENT, AND E-SERVICES BOOK SERIES.

Language:

English

Subjects (All):

Marketing--Moral and ethical aspects.

Marketing.

Business ethics.

Young consumers.

Physical Description:

1 online resource (25 PDFs (346 pages))

Place of Publication:

Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2022.

Contents:

Chapter 1. Where are we on diversity, equity, and inclusion?: a million-dollar question

Chapter 2. Overview of translational activities to promote the inclusion of migrant population in health communication

Chapter 3. The empty signifier in ethnic identity negotiation: a constructionist view of identity

Chapter 4. Marketing: cultural identity implications and inclusion concept

Chapter 5. Inclusion of people with disabilities in marketing: a paradigm shift

Chapter 6. The legend of the kola-nut: a case of ritualisation, association, and marginalisation

Chapter 7. Exploring digital self among the 21st century African consumer

Chapter 8. Critical perspectives on diversity, equity, and inclusion in marketing: the case of business schools in the United States

Chapter 9. Young consumer vulnerability

Chapter 10. Young consumers, deprivation, and christmas commercialisation

Chapter 11. Multiculturalism, materialism, and young consumer misbehaviour in Developing countries

Chapter 12. Technology and marketing: understanding the interface and post-COVID-19 implications

Chapter 13. Consumer vulnerability in financial services markets: some perspectives from Developing countries

Chapter 14. Consumer ageism towards the older population: exploring avenues for sustainability marketing

Chapter 15. Requirements for services by retired over 50s UK consumers in the UK: a price- and services-sensitive segment

Chapter 16. Ethics in marketing: the quest for equity, diversity, and inclusion.

Notes:

Includes bibliographical references and index.

Electronic reproduction. Hershey, Pa. Available via World Wide Web.

Description based on title screen (IGI Global, viewed 07/17/2022).

Local Notes:

Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.

Other Format:

Print version:

ISBN:

9781668435922

1668435926

Publisher Number:

99991473168

Access Restriction:

Restricted for use by site license.