Transforming an idea into a business with design thinking : the structured innovation approach from the Silicon Valley / Mashhood Alam.

Format:

Book

Author/Creator:

Alam, Mashhood, author.

Language:

English

Subjects (All):

Product design.

New business enterprises--Management.

New business enterprises.

Industrial design.

Physical Description:

1 online resource (145 pages)

Edition:

1st ed.

Other Title:

Title on cover: Transforming an idea into a business with design thinking

Place of Publication:

New York, New York ; London, [England] : Routledge, 2019.

Summary:

This book will give you a structured approach to launch your idea into a business by following specific steps. This approach is grounded in "Design Thinking" and has been crafted after decades of use in the Silicon Valley helping companies from large enterprises to start-ups with solving problems and launching businesses.

Contents:

Cover

Half Title

Title Page

Copyright Page

Dedication Page

Table of Contents

Foreword

Acknowledgments

Preface

Chapter 1 Democratizing Entrepreneurship

1.1 Why Another Book on Entrepreneurship?

1.2 A Mind-set for Growth

1.3 Basic Essence of This Innovation Approach

1.4 A Primer on Design Thinking

1.4.1 Traditional Approach

1.4.2 The New Design Thinking Approach

1.4.3 Empathy

1.4.4 Have a Better Understanding of the Problem before Thinking of the Solution

1.4.5 Collaboration with Diverse Perspectives

1.4.6 Build Prototype

1.4.7 Get Feedback from Target User

1.4.8 Iterate

1.5 Mind-sets for Design Thinking

1.6 Creative Leadership

1.7 Best Way to Get the Best out of This Approach

1.7.1 Build a Team

1.7.2 Review the Framework with the Team

1.7.3 Collaborative Engagement

1.7.4 Capture Assumptions

1.7.5 Guidance

Chapter 2 The Three Stages Plus One

2.1 Let Your Curiosity Drive Your Endeavor

2.1.1 Questions for the First Stage

2.1.2 Questions for the Second Stage

2.1.3 Questions for the Third Stage

2.1.4 Questions for the Fourth Stage

2.2 Failing Early, and Failing Fast

2.3 The Problem Statement

2.3.1 Template

2.3.2 Example

2.3.3 Guidance

2.3.3.1 Session Lead

2.3.3.2 Three-minute Self-brainstorm

2.3.3.3 Team Brainstorm

2.3.3.4 Document Assumptions

2.4 Overview of the Transform3+1 Framework

Chapter 3 Stage 1: Understand Problem to Grasp Desirability

3.1 Step 1: Stakeholders

3.1.1 Target Stakeholders

3.1.2 Connected Stakeholders

3.1.3 Influenced Stakeholders

3.1.4 Stakeholder Template

3.1.5 Guidance

3.1.5.1 Session Lead

3.1.5.2 Three-minute Self-brainstorm

3.1.5.3 Team Brainstorm

3.1.5.4 Document Assumptions

3.1.5.5 Review Prior Steps

3.2 Step 2: Research

3.2.1 Planning.

3.2.2 Empathetic Observation

3.2.3 Genuine Curiosity

3.2.4 Being Inquisitive Is Good, Without Being Intrusive!

3.2.5 Adopt a Beginner's Mind-set

3.2.6 Don't Judge

3.2.7 Question Everything

3.2.8 Be Genuinely Curious

3.2.9 Find Patterns

3.2.10 Listen, Intently

3.2.11 Suggestions for User Engagement

3.2.12 Engagement Guidelines with the User

3.2.12.1 Guidelines for Interviewer

3.2.12.2 Guidelines for Note Taker

3.2.12.3 Sample Questions for Interview

3.2.13 Template

3.2.14 Example

3.2.14.1 Guidance

3.2.14.3 Document Assumptions

3.3 Step 3: Persona

3.3.1 Template

3.3.2 Example

3.3.2.1 Guidance

3.3.2.2 Document Assumptions

3.3.2.3 Review Prior Steps

3.4 Step 4: Current Journey

3.4.1 Current Journey Template

3.4.2 Current Journey Example

3.4.2.1 Guidance

3.4.2.2 Document Assumptions

3.4.2.3 Review Prior Steps

3.5 Step 5: User's Perspective

3.5.1 Template

3.5.2.1 Guidance

3.5.2.2 Document Assumptions

3.5.2.3 Review Prior Steps

Chapter 4 Stage 2: Devise Solution to Determine Feasibility

4.1 Step 6: Ideation

4.1.1 Guidance

4.1.1.1 Session Lead

4.1.1.2 Document Assumptions

4.1.1.3 Review Prior Steps

4.2 Step 7: Prioritization

4.2.1 Template

4.2.2 Example

4.2.3 Guidance

4.2.3.1 Document Assumptions

4.2.3.2 Review Prior Steps

4.3 Step 8: End-to-end Experience Vision

4.3.1 Template

4.3.2 Example

4.3.3 Guidance

4.3.3.1 Document Assumptions

4.3.3.2 Review Prior Steps

4.4 Steps 9 and 10: Prototype and Test

4.4.1 Prototyping

4.4.2 Testing

4.4.3 Do's and Don'ts for Session Lead

4.4.3.1 Do's

4.4.3.2 Don'ts

4.4.4 Do's and Don'ts for Note Taker

4.4.4.1 Do's

4.4.4.2 Don'ts

4.4.5 User Feedback Template

4.4.6 Example

4.4.7 Guidance

4.4.7.1 Document Assumptions.

4.4.7.2 Review Prior Steps

4.5 Step 11: Use Case

4.5.1 Template

4.5.2 Example

4.5.3 Guidance

4.5.3.1 Document Assumptions

4.5.3.2 Review Prior Steps

4.6 Step 12: Experience Implications

4.6.1 Template

4.6.2 Example

4.6.3 Guidance

4.6.3.1 Document Assumptions

4.6.3.2 Review Prior Steps

Chapter 5 Stage 3: Craft Business to Know Viability

5.1 Step 13: Business Context

5.1.1 Business Context Template

5.1.2 Example

5.1.3 Guidance

5.1.3.1 Document Assumptions

5.1.3.2 Review Prior Steps

5.2 Step 14: Value Proposition

5.2.1 Template

5.2.2 Example

5.2.3 Guidance

5.2.3.1 Document Assumptions

5.2.3.2 Review Prior Steps

5.3 Step 15: Business Model

5.3.1 Value Proposition

5.3.2 Value Delivery

5.3.3 Value Creation

5.3.4 Value Partnering

5.3.5 Value Capture

5.3.6 Value Funding

5.3.7 Template (Figure 5.7)

5.3.8 Guidance

5.3.8.1 Document Assumptions

5.3.8.2 Review Prior Steps

5.3.9 Bringing It All Together

5.4 Step 16: Elevator Pitch

5.4.1 Template

5.4.1.1 Short Version

5.4.1.2 Longer Version

5.4.2 Example

5.4.3 Guidance

5.4.3.1 Document Assumptions

5.4.3.2 Review Prior Steps

Chapter 6 Stage 4: Manage Risk to Handle Uncertainty

6.1 Step 17: Assumptions

6.1.1 Impact

6.1.2 Template

6.2 Step 18: Risk Assessment

6.2.1 Calculation

Chapter 7 Go Ahead and Transform Your Idea

About the Author

Index.

Notes:

Includes bibliographical references and index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

9781351266543

1351266543

9781351266567

135126656X

9781351266550

1351266551

OCLC:

1063962087